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Bib ID: 158865

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You searched Book & Serials - Bib ID: 158865
DC Call No. 659.2930776 K81T 2017
ISBN 9781138685192 (pbk.)
Author Kolb, Bonita M.
Title Tourism marketing for cities and towns : using social media and branding to attract tourists / Bonita Kolb.
Edition 2nd ed.
Imprint Abingdon, U.K. ; New York, N.Y. : Routledge/Taylor &​ Francis Group, 2017.
Physical Description xvi, 246 p. : ill.
Content Note Developing a marketing plan for tourism to cities and towns -- Building community support for tourism development -- Analyzing the city or town as a tourism product -- Analysis of the internal and external environment -- Determining marketing strategy using SWOT analysis -- Researching current and potential visitors -- Motivating, segmenting, and targeting visitors -- Developing an authentic brand image -- Using social media and content marketing -- Creating paid, owned, and earned media -- Promoting to tour groups and meeting planners -- Implementing and assessing the tourism marketing plan.
Subject City promotion
Subject Tourism -- Marketing
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Call Number 659.2930776 K81T 2017
Location CL_General Book
Copy 1
Status Available
Item Number 1000188789

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