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Bib ID: 158824

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You searched Book & Serials - Bib ID: 158824
DC Call No. 302.23072 R813A 2017
ISBN 9781138689121 (pbk.)
Author Rosenberry, Jack
Title Applied mass communication theory : a guide for media practitioners / Jack Rosenberry and Lauren A. Vicker.
Edition 2nd ed.
Imprint New York, N.Y. ; London : Routledge/Taylor &​ Francis Group, 2017.
Physical Description xiv, 296 p. : charts.
Content Note Theory and the study of communication -- Historical developments in mass communication theory -- The individual perspective on mass communication theory -- The sociological perspective on mass communication theory -- The alternative paradigms of critical and cultural studies -- Theories of international communication -- Research principles and practices -- Quantitative research methods -- Qualitative research methods -- Completing a student research project -- Beyond theory and research: taking what you've learned to the real world of work.
Subject Mass media -- Research
Subject Mass media -- Philosophy
Added Author Vicker, Lauren A.
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Call Number 302.23072 R813A 2017
Location CL_General Book
Copy 1
Status Available
Item Number 1000188791

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