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Bib ID: 158823

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You searched Book & Serials - Bib ID: 158823
DC Call No. 658.83 A466
ISBN 9781138843721 (pbk.)
Title Alternative market research methods : market sensing / edited by David Longbottom and Alison Lawson.
Imprint Abingdon, U.K. ; New York, N.Y. : Routledge/Taylor & Francis Group, 2017.
Physical Description xviii, 312 p. : ill.
Content Note Part 1. Theoretical underpinnings for market sensing. 1, Market sensing and qualitative research : context, philosophy, approach and strategy. 2, The qualitative research process part 1: strategy, planning, and data collection. 3, The qualitative research process part 2: data analysis and data presentation -- Part 2. Market research methods for market sensing. 4, Market sensing using images and emotional scaling. 5, Discourse analysis: analysing talk and text. 6, Consumer ethnography. 7, Social media networks : rich online data sources. 8, Using narrative and storytelling in research. 9, Gamification: using game technology for marketing research. 10, Understanding the customer journey through the prism of service design methodology -- Part 3. Research presentation and research ethics. 11, Communicating your research. 12, Research ethics.
Subject Marketing research -- Methodology
Subject Consumers -- Research -- Methodology
Subject Qualitative research -- Methodology
Added Author Longbottom, David
Added Author Lawson, Alison
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Call Number 658.83 A466
Location CL_General Book
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Item Number 1000188790

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