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Bib ID: 158733

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You searched Book & Serials - Bib ID: 158733
DC Call No. 338.4791 C771T 2018
ISBN 9781292221670 (pbk.)
Author Cook, Roy A.
Title Tourism : the business of hospitality and travel / Roy A. Cook, Cathy H. C. Hsu, Lorraine L. Taylor.
Edition 6th ed., Global ed.
Imprint Harlow, England : Pearson Education, c2018.
Physical Description 448 p. : ill.
Content Note Part 1. The traveling public and tourism promoters. 1, Introducing the world's largest industry, tourism. 2, Marketing to the traveling public. 3, Delivering quality tourism services. 4, Bringing travelers and tourism service suppliers together. 5, Capturing technology's competitive advantages -- Part 2. Tourism service suppliers. 6, Transportation. 7, Accommodations. 8, Food and beverage. 9, Attractions and entertainment. 10, Destinations -- Part 3. The tourism environment. 11, Economic and political impacts of tourism. 12, Environmental and social/​cultural impacts of tourism. 13, Sustaining tourism's benefits. 14, The future of tourism.
Subject Tourism
Added Author Hsu, Cathy H. C.
Added Author Taylor, Lorraine L.
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Call Number 338.4791 C771T 2018
Location CL_General Book
Copy 1
Status Available
Item Number 1000188743

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