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Bib ID: 158424

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You searched Book & Serials - Bib ID: 158424
DC Call No. 658.872 D537C
ISBN 9781119154549 (pbk.)
Author Diamond, Stephanie
Title Content marketing strategies for dummies / by Stephanie Diamond.
Imprint Hoboken, N.J. : John Wiley &​ Sons, c2016.
Physical Description xii, 386 p. : ill.
Content Note Part 1. Getting started with content marketing strategies. 1, Establishing your content marketing strategy. 2, Capturing your customer's attention. 3, Understanding your business model and brand. 4, Facilitating buy-in from your team. 5, Putting your content marketing plan and presentation together -- Part 2. Uncovering the customer experience. 6, Dipping into customer data. 7, Discovering buyer personas. 8, Taking the buyer's journey. 9, Embracing sales enablement -- Part 3. Creating actionable content. 10, Examining your content plan. 11, Exploring content types. 12, Storytelling for content marketers. 13, Creating processes and systems for your content -- Part 4. Developing channel promotions. 14, Examining channel plans. 15, Sharing your content. 16, Looking at paid, earned, shared, and owned media. 17, Delving into syndication and guest posting. 18, Working with influencers -- Part 5. Using check-back analysis. 19, Reassessing your business model and brand value. 20, Reviewing your content marketing strategy -- Part 6. The part of tens. 21, Ten problems content marketers face. 22, Top ten blogs on content marketing. 23, Ten free tools for content marketing.
Subject Internet marketing
Subject Marketing -- Social aspects
Subject Target marketing
Subject Social media
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Call Number 658.872 D537C
Location CL_General Book
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Status Available
Item Number 1000188442

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