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Bib ID: 158421

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You searched Book & Serials - Bib ID: 158421
DC Call No. 658.87 G723R
ISBN 9780273758747 (pbk.)
Author Goworek, Helen
Title Retail marketing management : principles and practice / Helen Goworek,​ Peter McGoldrick.
Imprint Harlow, U.K. : Pearson Education, 2015.
Physical Description xvii, 350 p. : ill., charts.
Content Note Introduction to retail marketing management -- Retail marketing strategy -- Retail consumer behaviour and market segmentation -- Retail product and brand management -- Retail buying and merchandising -- Retail pricing -- Retail marketing communications -- Retail location -- Retail design and layout -- Retail customer service -- Multichannel retailing -- Legislation and ethics in retailing -- International retail marketing and emerging markets.
Subject Marketing -- Management
Subject Retail trade
Added Author McGoldrick, Peter J.
Checked Out 0 On Reserve 0
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Call Number 658.87 G723R
Location CL_General Book
Copy 1
Status Available
Item Number 1000188242

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