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Bib ID: 158132

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You searched Book & Serials - Bib ID: 158132
DC Call No. 658.872 L372E 2018
ISBN 9781292211688 (pbk.)
Author Laudon, Kenneth C.
Title E-Commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.
Varying Form of Title Cover title: E-commerce 2017 : business, technology, society
Edition 13th ed., Global ed.
Imprint Harlow, England : Pearson Education, c2018.
Physical Description 909 p. : ill., charts.
Content Note Introduction to E-commerce -- E-commerce infrastructure -- Building an E-commerce presence -- E-commerce security and payment systems -- E-commerce business strategies -- E-commerce marketing and advertising -- Social, mobile, and local marketing -- Ethics, law, and E-commerce -- Online media -- Online communities -- E-Commerce retailing and services -- B2B E-commerce.
Subject Electronic commerce
Subject Internet marketing
Subject Information technology
Added Author Traver, Carol Guercio
Checked Out 0 On Reserve 0
Available 2 Requested 0
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Total Items 2
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Call Number 658.872 L372E 2018
Location CL_General Book
Copy 1
Status Available
Item Number 1000188123

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Call Number 658.872 L372E 2018
Location CL_General Book
Copy 2
Status Available
Item Number 1000188124

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