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Bib ID: 157086

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You searched Book & Serials - Bib ID: 157086
DC Call No. 658.8342 N493B
ISBN 9780134172811 (pbk.)
Author Neumeier, Marty
Title The brand flip : why customers now run companies--and how to profit from it : a whiteboard overview / by Marty Neumeier.
Imprint [San Francisco, Calif.] : New Riders, c2016.
Physical Description 146 p. : ill.
Content Note Part 1. Flipping the brand -- Part 2. Leading the tribe -- Part 3. Designing the way forward.
Subject Consumers
Subject Brand loyalty
Subject Product management
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Call Number 658.8342 N493B
Location CL_General Book
Copy 1
Status Available
Item Number 1000187315

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