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Bib ID: 156866

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You searched Book & Serials - Bib ID: 156866
DC Call No. 658.8 B283T
ISBN 9781259834714 (hbk.)
Author Barta, Thomas
Title The 12 powers of a marketing leader : how to succeed by building customer and company value / Thomas Barta and Patrick Barwise.
Varying Form of Title Twelve powers of a marketing leader : how to succeed by building customer and company value.
Imprint New York : McGraw-Hill Education, c2017.
Physical Description vii, 228 p. : ill.
Content Note Section 1. Mobilize your boss. 1, Tackle only big issues. 2, Deliver returns, no matter what. 3, Work only with the best -- Section 2. Mobilize your colleagues. 4, Hit the head and the heart. 5, Walk the halls. 6, You go first -- Section 3. Mobilize your team. 7, Get the mix right. 8, Cover them in trust. 9, Let the outcomes speak -- Section 4. Mobilize youself. 10, Fall in love with your world. 11, Know how you inspire. 12, Aim higher.
Subject Marketing
Subject Customer relations
Subject Leadership
Added Author Barwise, Patrick
Checked Out 0 On Reserve 0
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Total Items 1
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Call Number 658.8 B283T
Location CL_General Book
Copy 1
Status Available
Item Number 1000187149

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