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Bib ID: 156865

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You searched Book & Serials - Bib ID: 156865
DC Call No. 006.312 G197S
ISBN 9780133892567 (pbk.)
Author Ganis, Matthew
Title Social media analytics : techniques and insights for extracting business value out of social media / Matthew Ganis, Avinash Kohirkar.
Imprint New York : IBM Press/Pearson plc, c2016.
Physical Description xxxv, 268 p. : ill., charts.
General Note Part 1. Data identification. 1, Looking for data in all the right places. 2, Separating the wheat from the chaff. 3, Whose comments are we interested in?. 4, Timing is everything. 5, Social data: where and why -- Part 2. Data analysis. 6, The right tool for the right job. 7, Reading tea leaves: discovering themes, topics, or trends. 8, Fishing in a fast-flowing river. 9, If you don't know what you want, you just may find it!: Ad Hoc exploration. 10, Rivers run deep: deep analysis. 11, The enterprise social network -- Part 3. Information interpretation. 12, Murphy was right! The art of what could go wrong. 13, Visualization as an aid to analytics.
Subject Social media -- Research
Subject Data mining
Subject Business -- Data processing
Subject Web usage mining
Added Author Kohirkar, Avinash
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Call Number 006.312 G197S
Location CL_General Book
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Status Available
Item Number 1000187144

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