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You searched Book & Serials - Bib ID: 153179
DC Call No. 658.4012 F981 2015
ISBN 9781292017211 (pbk.)
Title Fundamentals of strategy / Gerry Johnson ... [et al.].
Edition 3rd ed.
Imprint Harlow, England : Pearson Education, 2015.
Physical Description xvii, 284 p. : ill., charts.
Content Note Introducing strategy -- The environment -- Strategic capabilities -- Strategic purpose -- Business strategy -- Corporate strategy and diversification -- International strategy -- Innovation and entrepreneurship -- Mergers, acquisitions and alliances -- Strategy in action -- Appendix: Evaluating strategies.
Subject Business planning
Subject Strategic planning
Subject Business planning -- Case studies
Subject Strategic planning -- Case studies
Added Author Johnson, Gerry
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Call Number 658.4012 F981 2015
Location CL_General Book
Copy 1
Status Available
Item Number 1000184206

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