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You searched Book & Serials - Bib ID: 153165
DC Call No. 659.2 W667P 2015
ISBN 9781292056586 (pbk.)
Author Wilcox, Dennis L.
Title Public relations : strategies and tactics / Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber.
Edition 11th ed., Global ed.
Imprint Harlow, England : Pearson Education, c2015.
Physical Description 624 p. : ill.
Content Note Defining public relations -- The evolution and history of public relations -- Ethical considerations and the role of professional bodies -- The practice of public relations -- The role and scope of research in public relations -- The public relations process -- Communication concepts and practice in public relations -- Evaluation and measurement of public relations programs -- Public opinion: role, scope, and implications -- Conflict management and crisis communication -- Audiences -- Laws and applications -- Internet and social media: role & scope in public relations -- Media relations management: print media -- Media relations management: electronic media -- Event management -- Communicating corporate affairs -- Public relations in entertainment, sports, and tourism -- Public relations in government -- Global public relations in an interdependent world -- Public relations in non-profit, health, and education sectors.
Subject Public relations
Added Author Cameron, Glen T.
Added Author Reber, Bryan H.
Extended Info Summary
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Call Number 659.2 W667P 2015
Location CL_General Book
Copy 1
Status Available
Item Number 1000184196

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