Patron Access | Save Session | Close Session
Save Session Close Session
VTLS Chameleon iPortal
Home Keyword Heading Keyword Reserve Search Other Databases Expert Cart

Quick Search
Search Terms:
Anywhere
Books
Newspapers
Periodicals

Subset


Set Session Filters

Active Filter Settings
No Active Filters

Browse
Search Terms:

Database:

There are 0 titles in your cart.

Search History

Recommended Reading
First record | Previous record | Next record | Last record
Full | Items(1) | MARC

Record 1 of 1
You searched Book & Serials - Bib ID: 153165
DC Call No. 659.2 W667P 2015
ISBN 9781292056586 (pbk.)
Author Wilcox, Dennis L.
Title Public relations : strategies and tactics / Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber.
Edition 11th ed., Global ed.
Imprint Harlow, England : Pearson Education, c2015.
Physical Description 624 p. : ill.
Content Note Defining public relations -- The evolution and history of public relations -- Ethical considerations and the role of professional bodies -- The practice of public relations -- The role and scope of research in public relations -- The public relations process -- Communication concepts and practice in public relations -- Evaluation and measurement of public relations programs -- Public opinion: role, scope, and implications -- Conflict management and crisis communication -- Audiences -- Laws and applications -- Internet and social media: role & scope in public relations -- Media relations management: print media -- Media relations management: electronic media -- Event management -- Communicating corporate affairs -- Public relations in entertainment, sports, and tourism -- Public relations in government -- Global public relations in an interdependent world -- Public relations in non-profit, health, and education sectors.
Subject Public relations
Added Author Cameron, Glen T.
Added Author Reber, Bryan H.
Extended Info Summary
Amazon.com
Barnes & Noble
Cover image of this book
Checked Out 0 On Reserve 0
Available 1 Requested 0
On Hold 0 Other 0
Total Items 1
Unsatisfied Requests 0 Total Requests 0
Items 1 - 1 / 1
1 Add record to cart
Call Number 659.2 W667P 2015
Location CL_General Book
Copy 1
Status Available
Item Number 1000184196

Keyword Search

 Words: Search Type:
 
 

Database:

Any filter options that are chosen below will be combined with the Session Filters and applied to the search.
Nature of Contents Filters Format Filters

Including Excluding

Including Excluding
Language Filters Place of Publication Filters

Including Excluding

Including Excluding
Publication Date Context Date
  -     -  

Set Session Filters
Select below to return to the last:

Copyright © 2003 VTLS Inc. All rights reserved.
VTLS.com
Select Language